The US National Institute of Allergy and Infectious Diseases (NIAID)
W. Gill Woodall, Ph. D., is a Professor of Communication and Senior Research Scientist in the Center on Alcoholism, Substance Abuse and Addictions (CASAA) at the University of New Mexico. He is an experienced NIH Principal Investigator, having served as a Principal Investigator or co-Investigator on twelve major NIH funded grant projects in the areas of drunk driving prevention, and Internet-based approaches to dietary improvement among minority rural adults, reduction of tobacco uptake among adolescents, reduction of risky alcohol consumption among college students, the development of web-based Responsible Beverage Service training in both on and off-site alcohol premises, the prevention of drug use, sexual debut and sexually transmitted disease among adolescents, and the increased adoption of HPV vaccine among early adolescent females. He has served as reviewer for the NIH Center for Scientific Review as a study section member and ad-hoc reviewer for 15 years. He has served on the New Mexico Governor’s DWI Leadership Task Force. He has also published extensively in the area of Nonverbal Communication, and is a co-author, with Dr. Judee Burgoon and Dr. David Buller, of a book on Nonverbal Communication.
The World Wide Web has had a dramatic impact on the everyday lives of many. In some sectors of life, the Internet has transformed how we communicate, how we see ourselves and how others see us, and how we think about a wide variety of issues. In the realm of Health Communication, the Internet is an important platform for the effective and accurate conveyance of health information. Such information, when framed by useful social theoretical principles, can function to prompt the adoption of new health behaviors, practices, and policies. This is currently especially the case for Human Papillomavirus Vaccines, where the clarity of understanding of the vaccines has been clouded by misinformation and political misdirection. Project 4 will employ theoretically framed messages about the HPV Vaccines in an engaging web-based format for parents and young female adolescents in order to provide an informed basis for decision making about the uptake of the HPV vaccines.